MUSC, in collaboration with Carnegie, has received the 2024 Communicator Award of Excellence for Film and Video in Education for its brand anthem video. The Academy of Interactive and Visual Arts announced this significant recognition as part of the 30th Annual Communicator Awards, celebrating three decades of impactful communication.
The Communicator Awards are renowned for recognizing excellence, effectiveness and innovation across all areas of communication. Receiving the Award of Excellence, the highest honor, places MUSC’s brand anthem video among the best in the field. This award is given only to those whose exceptional communication skills position them as leaders in their respective industries.
The creation of the brand anthem video demonstrated the power of collaboration. Over the course of a year, MUSC and Carnegie’s dedicated communications and marketing professionals worked tirelessly, resulting in a powerful representation of MUSC’s mission and values.
“Amid our commencement celebrations last week, we received the thrilling news about this prestigious award,” said Lisa K. Saladin, PT, Ph.D., executive vice president for Academic Affairs and provost. “This remarkable accomplishment is a testament to the collective effort and dedication of everyone involved, for which I am truly proud.”
Jessyca Sterling (left), Jason Krangel, Sarah Voorhees, Sean Cunningham, Jenna Tormanen and Clay Howard, members of the Carnegie production crew, prepare on the set of the brand anthem video.
Saladin emphasized that working with Carnegie, a leader in higher education marketing, has been an exceptional journey for MUSC, pointing to Carnegie’s innovative approach and creative direction, both of which were pivotal in bringing the brand anthem video to life. The partnership allowed MUSC showcase its brand message and commitment to excellence in education, research and patient care most effectively.
“Our collaboration with Carnegie has not only elevated the MUSC brand nationally but truly demonstrated the power of creative teamwork,” added Tom Givens, director of Enterprise Brand. “The video does a wonderful job at highlighting MUSC’s unique strengths and inspiring stories.”
Looking ahead, MUSC is excited to build on this success and continue its partnership with Carnegie. The University aims to explore new opportunities for creative collaboration, further enhancing its brand presence and impact.
Jess Dennis (left), senior program manager of Enterprise Brand, and Jennifer Turner, director of Communications and Marketing for the College of Nursing, provide feedback on set.
As the University celebrates its prestigious award, Saladin extends her deepest gratitude to all involved in the project. “The brand anthem video’s success is a shared victory, demonstrating what innovation, collaboration and a commitment to excellence can achieve.”
Mack H. Altman III
Assistant Provost for Strategic Initiatives & Communications University Digital Strategy Officer Executive Director, Office of Microcredentials
Mack H. Altman III, MSDA, serves as assistant provost for Strategic Initiatives & Communications at the Medical University of South Carolina (MUSC). In this role, he leads complex, high-impact initiatives that advance the priorities of the Provost and strengthen alignment across MUSC's academic enterprise. His work brings together executive coordination, stakeholder engagement, digital strategy, communications, marketing and operational discipline to help move strategic priorities from concept to implementation.
Altman has been charged with establishing MUSC's Office of Microcredentials, a university-level effort designed to expand access to flexible, workforce-aligned learning opportunities. Through this work, he is helping build the structure, standards, partnerships, and institutional coordination needed to support high-quality microcredential programs that respond to emerging needs across South Carolina's health sciences workforce. His approach reflects a commitment to connecting academic expertise with practical skill development in ways that serve learners, faculty, employers, and the communities MUSC supports.
Before advancing into higher education administration, Altman built more than two decades of experience in digital consulting, web development, technology strategy, data analytics, business development, and project management. His industry background includes founding and leading digital ventures, consulting with organizations on web and brand strategy, developing technology systems, guiding vendor relationships, and translating complex operational challenges into clear, actionable plans. That experience continues to shape his work at MUSC, where he focuses on building systems that improve access, usability, coordination, and long-term institutional effectiveness.
Altman holds a Master of Science in Data Analytics from Western Governors University and is pursuing a Doctor of Business Administration in Strategy & Innovation from Capella University. His academic and professional interests center on the ways strategy, technology, data, and communication can help academic health sciences institutions adapt to changing workforce needs while improving the learner's experience.
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