Personal Excellence  
 

Core Values

by Addie Swartz

When I created the Beacon Street Girls, a new brand that offers realistic role models for girls ages 9 to 13, I focused on five key principles intended to help teach self-respect, confidence, and a positive, “can-do” attitude.

Pre-teen adolescents, whose bodies and emotions are on a roller coaster of change, aren’t ready for the grown-up, violent and hyper-sexualized messages that make them feel insecure and inadequate at a time when their self-esteem is fragile.

For many of us, the “tween” years were a period of insecurity and confusion when we were unsure of our own place. For better or worse, the self-image you form during those years often sticks with you into adulthood. Even if you learn to behave differently on the outside, your adolescent self may feel unwanted, undeserving, or unable.

Five Key Principles

When I created the Beacon Street Girls, a new brand that offers realistic role models for girls ages 9 to 13, I focused on five key principles intended to help teach self-respect, confidence, and a positive, “can-do” attitude.

  1. Believe in yourself, and accept yourself for who you are. Celebrate your heritage, your body, and your unique point of view. Pursue your passion, and you will develop greater self-confidence.
  2. Friendship matters. Make an effort to keep friends who will stand by you no matter what happens. Real friends will offer advice and support in times of need. A good support base will give you the confidence to make tough decisions and choose your own path.
  3. Work through problems. View problems as opportunities to learn something. Perseverance is the key. As Booker T. Washington once said, “Success is to be measured not so much by the position one has reached in life as by the obstacles which one has overcome.” Accept responsibility for your actions, and realize mistakes will happen. Learn from every experience and move on.
  4. Make smart choices. Learn when to take risks, and how to be safe while doing it. Take care of your health. You only have one body. Eating healthy and exercising regularly are keys to feeling satisfied. Do the right thing. When you go against your own code of personal values, your self-esteem suffers.
  5. Be optimistic. You can choose to see a world filled with obstacles, or envision limitless potential. Helen Keller said, “Optimism is the faith that leads to achievement.” Contributing to your community, through time or service, will bolster your self-esteem.

These core values empower you to become more self-accepting, happier and more successful. With hope, confidence and perseverance, you can achieve anything.  PE

Addie Swartz is founder of B*tween Productions and author of the empowering lifestyle-brand book series, The Beacon Street Girls; www.beaconstreetgirls.com.
 

Excellence in Action: Cultivate a can-do attitude.  




 
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