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Risk to Win

by Jim McCormick

To become a more capable risk-taker, you need to move away from the instinctive response of fear toward the counterintuitive response—to acknowledge and accept it.

People who consistently perform at a high level are committed to their success. They have a passion for their profession, have clear goals, and are comfortable taking well-reasoned risks.

Top performers are talented and persistent risk-takers. Sub-optimal performers often settle into their comfort zone, fall into recurring patterns and stop challenging themselves.

The comfort zone is seductive. We all desire comfort. However, too much comfort does not serve us well. An inability to occasionally step out of your comfort zone—to challenge yourself and leave the familiar—will ultimately limit your performance.

Adaptability is the key to getting out of your comfort zone. To thrive in a world of rapid change, you have to be adept at adapting. The more comfortable you are with taking risks and dealing with the resulting fear, the better you will be at adapting.

It is normal to be fearful of change. Left unresolved, the fear response can profoundly limit your performance. Fear is powerful. It will hamper your ability to risk effectively. Learning how to prevail in the face of fear is a critical step toward taking rewarding risks.

To become a more capable risk-taker, you need to move away from the instinctive response of fear toward the counterintuitive response—to acknowledge and accept it.

This approach has been validated by NASA. The astronauts who complete their missions without the physical manifestations of fear acknowledge in advance to themselves or others that they are going to be afraid.

Risk-taking yields vitality and greater achievement. For every reasonable risk there is at least one potential reward—a Direct Reward, that can be identified at the time the risk is being considered.

Consistent intelligent risk-taking yields Compound Rewards—the surprise rewards that you cannot anticipate at the time you are considering the risk. These are rewards you’ll never enjoy if you never step out of your comfort zone. But you will enjoy them if you challenge yourself, leave your comfort zone, and take some risks.

You don’t know the rewards you will enjoy by your willingness to take thoughtful risks, but you do know the rewards will not occur unless you are willing to take those risks.  PE

Jim McCormick is CEO of a design firm and a three-time skydiving World Record holder. His books are Motivational Selling and Escaping Good Enough; www.TakeRisks.com, 970-577-8700.
 

Excellence in Action: Get out of your comfort zone.  




 
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