Personal Excellence  
 

Take Command

by Kelly Perdew

These principles sound simple, but it takes discipline, training, and devotion to keep them front and center in everything you do.

Take it from me: Army Rangers always lead the way. I was cast as the “military” character on Donald Trump’s popular show The Apprentice 2. After 15 long weeks, it came down to me and a Princeton-educated attorney. In front of millions of viewers, Donald Trump chose me as his apprentice.

Immediately, I was bombarded with variations of the same question: “Do you think your military background helped you win ‘The Apprentice?’” The answer: an unqualified yes. My military background and training were crucial factors—not only for winning The Apprentice, but for succeeding in every venture I have undertaken since that very influential time in my life.

Of course, there’s the discipline, attention to detail, showing up on time, and saying “Yes Sir!” and “No Ma’am!” But there is so much more to military leadership training than that. It is a whole mind-set. The more I thought about it, the more I realized that what I learned at West Point and in my military service centered on 10 essential principles for effective leadership. These principles apply to any venture in life.

1. Integrity. The most important principle is Integrity. It’s always about taking the hard right over the easy wrong. You’ll invariably find situations in your work life that will question your character and invite you, at the least, to cut corners to get the desired result. At these moments, you have to ask yourself, what’s the right thing to do? It’s less about knowing what’s right and more about having trouble with doing what’s right. It’s always difficult to deal with moral issues at work, especially those in which you risk personal or professional jeopardy by doing the right thing. But, maintaining your personal integrity, over time, will serve you better. Once lost, your integrity is something you can never get back.

2. Passion. Passion is a two-way street. You should be doing something you’re passionate about, and if you’re doing something, you should be passionate about it. The best times in anyone’s work life is when they can combine those two sides to the equation. A good way to find your own passion at work is to own something. There’s always going to be some politics around any program or work experience, but you have to find something that you can say, “This is mine, and I’m going to make it happen.”

3. Planning. I was accused on The Apprentice of being on the spreadsheet too much. When you have so many moving parts and you have to count every penny, you can’t afford to not have planned for something. Many people get the wrong impression when you say planning. They think bureaucracy, and that’s actually the process. Effective planning requires covering your most important bases: long-term and short-term goals, intermediate tasks to accomplish, and monitoring and measuring. If you can build each of those elements into your professional projects, you’ll be successful.

4. Perseverance. It’s not the size of the dog in the fight, it’s the size of the fight in the dog. Nothing worthwhile is ever easy. You need to show some intestinal fortitude to get through life. In any profession, you need to have perseverance—to keep pounding away until you find a way to win.

5. Teamwork. There is no “I” in TEAM. To take charge of your career, you have to be an asset to your organization, and becoming an asset requires learning how to effectively motivate and inspire others to work hard for a vision, whether you are the leader who espoused the vision or not. You have to help others believe in the vision by helping them understand their role in contributing to the success of the project. Your co-workers need to see the value and need for the project. People want to contribute and to create value.

6. Duty. Do what you’re supposed to do, when you’re supposed to do it. Roll up your sleeves and get your hands dirty. Get down in the trenches. Show that you’re willing to do that, capable and willing to do that. If you show you’re willing to do whatever you ask anybody to do, it goes a long way towards earning respect because it will show first that you are technically and tactically capable enough to do the job; and second that you’re willing to do what it takes to get the job done.

7. Flexibility. In all aspects of life, the person with the most varied responses wins. Show that you’re willing to learn, that you don’t know it all.

8. Loyalty. Remain loyal—up, down, and across your organization. Many people see this as being loyal to your co-workers, but it goes deeper than that. You don’t have to be everyone’s friend all the time. T’s need to be crossed and I’s need to be dotted, and your loyalty to the team and to getting the job done will earn you respect in your colleague’s eyes far beyond what any casual socializing will give you. You can’t demand respect—you have to earn it over time. And it all starts with how you show up and operate your first day on the job.

9. Impeccability. If it is worth doing, it is worth doing right. Strive for excellence in everything you do at work. Giving half of your effort will only yield half of the result, and even less of an image for yourself.

10. Selfless service. One of the best ways to give to those around you is networking. And I’m not just talking about networking for yourself. Put your focus on connecting people up. Don’t sit in front of your computer. Get out and meet people, whether it’s in associations, organizations, networking events, or even non-networking events, if you’re always thinking about how to connect people up, it’s going to come across to people that you’re looking out for their best interests first, rather than your own. I call this the Karma Club. It’s give a little to get a little. When you’re talking to someone, instead of thinking about the next thing you’ll say, think about how you can help that person.

These principles sound simple, but it takes discipline, training, and devotion to keep them front and center in everything you do. Whether you’re seeking success in a boardroom, on the playing field, on a sales call, fundraising, leading troops in Iraq, or starting your own business, the principles of taking command and being effective are the same.  PE

Kelly Perdew, winner of NBC’s The Apprentice 2 and Executive VP at the Trump Organization, is the author of Take Command: 10 Leadership Principles I Learned in the Military and Put to Work for Donald Trump (Regnery); www.kellyperdew.com.
 

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