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VOL 3, No 9, October 2001 
 

Malcolm appointed associate dean for continuing medical education 

Robert J. Malcolm, M.D., professor of psychiatry and behavioral sciences, an
acknowledged leader in research for the treatment of substance abuse, now has a
new challenge to tackle: associate dean of continuing medical education (CME) and
public education in the College of Medicine. 

Malcolm, 58, will relinquish his duties as medical director for the Center for Drug
and Alcohol Programs (CDAP) in the Department of Psychiatry and close his
outpatient psychiatric practice. He will continue his research work and inpatient care.

“There are challenges ahead,” he said recently. “The staff is currently in the process
of relocating, and we’re in the planning stages for reaccreditation.” 

A 1970 graduate of the College of Medicine, Malcolm completed a rotating internship at MUSC in 1971 and a residency training in psychiatry at Stanford University Medical Center in 1974.  He served in the U.S. Naval Reserve and the U.S. Air Force Reserve as a flight surgeon, rising to the rank of colonel before retiring in 1999. 

CME's mission of providing educational activities throughout a physician's life in
order to enhance society is one that Malcolm wholeheartedly embraces. 

 “We can't only educate young medical professionals,” he said. “We have to continue to educate throughout the life of the practitioner, from the time they complete their residency until they enter retirement.” 

Malcolm plans to consult with a number of colleagues before embarking on any
particular course for the college’s continuing education activities. In general terms,
however, he said he wanted to explore the possibility of expanding educational
activities via the Internet. 

“I am interested in providing additional forms of learning for physicians,” he said. “I
think we should look at multiple media, including Web-based learning. I hope we can secure funds to pursue that.” 

Malcolm also considered video teleconferencing another important form of continuing education, and may seek to expand its usage. 

“The challenge is to make continuing medical education self-supporting and generate
income,” he said. 

The six-member CME staff, he noted, is a “wonderful group of people who work
hard” to set up and coordinate numerous conferences, workshops, evaluations and
accreditation sessions “and do it extremely well. I really want to compliment them.” 

Malcolm fully appreciates the magnitude of his new position and its place in not only
the college’s mission, but the university's. 

“Education is not just learning facts, but also changing our behavior as we adjust to those facts,” he said. “I see my job as coordinating the efforts and ideas of people within this university and throughout the state, and building a consensus with a whole lot of people.” 

The recent terrorist attacks and subsequent anthrax contaminations have given
Malcolm pause when contemplating what, if any, behavior modifications should be
made in continuing medical education. 

“I’m not trying to sound melodramatic, but I am interested in reviewing our changing
 health care needs based on the incidents since Sept. 11,” he said. “Perhaps we need
 to rethink our educational needs for specialists and primary practitioners in preparing
 for exotic bio-disorders. South Carolina may not be a primary target, but we do
 have a lot of interstate commerce, we have major airports, large ports—all of these
 are potential targets. We may need to reassess what we know and what we teach.” 

 To make time on his busy calendar for new obligations and responsibilities meant, of
 course, that something had to go, in this case his duties with CDAP and an extremely rewarding clinical practice. 

“I’ve practiced for 30 years,” he said. “In outpatient psychiatry, you spend a long
time working with the same people. I’ll always cherish those relationships. I’m very
saddened by leaving my practice.

On the other hand, Malcolm appreciates what lies before him. “A medical education is of the greatest importance, and I will continue my research and look for new treatments for addiction,” he said. “At 58, I have to realize that I’m in the latter third of my career. These are the things that I want to devote the next 10 to 15 years to, and, God willing, I hope to do a good job.” 
 

Student ambassadors, rolling admissions part of plan to keep applicants

The College of Medicine is competing with other medical schools for South Carolina’s best and brightest students. For the most part it’s successful, but the past
couple of years have revealed a disturbing trend in the admissions process. 

Last year, 38 of the 141 students accepted to the college went elsewhere, an attrition
rate of 26 percent. Among African American students, the rate was 35 percent (7
out of 20). 

Deborah Deas, M.D., M.P.H., is determined not only to find the reasons behind the
attrition increase, but to reverse it as well. 

“We’re trying to figure out what it is (about MUSC) that they chose to go elsewhere,” she said. “We have to turn that around. These students had excellent academic records. We didn’t stretch our standards to admit them.” 

In August, Dean Jerry Reves appointed Deas as associate dean for admissions,
joining Assistant Dean Paul Underwood, M.D. in that area. 

Deas, associate professor of psychiatry and behavioral sciences, has worked hard to
help implement changes in the college’s admissions process to stem the tide. Among
the changes are quicker turnarounds from the time a student is accepted until a letter
is sent to the student, and the enlistment of “student ambassadors” to give applicants
a personal contact at MUSC. 

“In the past, when a student was accepted, we didn’t send letters of acceptance out
right away. They normally went out after Dec. 15,” Deas said. “Now, we have ‘rolling admissions.’ The admissions committee meets on the last Tuesday of the month. Now, when students are accepted, we send letters right away. This helps to decrease the anxiety those students may feel waiting to be accepted. And if another institution notified them before we did, it may have prompted them to lean that way instead of waiting for us.” 

The student ambassadors came out of Deas’s idea to give applicants a face to
associate with MUSC. 

“These students represent MUSC in what they do and what they say,” Deas
 explained. “We’ve had several volunteers. They show the students around campus,
 have lunch with them, take them on tours. They tell the applicants that MUSC is the
 best place to go in South Carolina and one of the best in the South.” 

Deas said the ambassadors follow up their contacts with periodic phone calls or
e-mail messages in order to let applicants know that MUSC cares about them. 

She also makes it a point to personally meet every applicant on Fridays when they
tour the campus. Deas has lunch with the applicants and moves from table to table to
talk with each student. 

In addition to those meetings, Deas, Underwood and admissions officer Wanda
Taylor plan to visit universities in North and South Carolina to recruit students for
MUSC. 

She added that an effort is being made by the college to recruit more minority faculty
members and residents to meet with applicants. “I think it’s important to expand the
number of minority faculty and residents, not just for African American students, but
for all students to see minority physicians and Ph.D.s as professional role models,”
she explained. “This is what the real world is about.” 

To better determine MUSC’s image among potential students, Deas said, the college
will send out questionnaires to those students who declined to accept MUSC’s
offer. 

“We need to find out why they chose to go elsewhere,” Deas said. “We’re in the
 dark. Then we can decide what to do differently, based on an analysis of the data we gather.” 

For Deas, this is the best way to arrive at a course of action. “This is what I do—research. I think methodically; I’m data-driven,” she said. 

Deas earned her M.P.H. from the University of South Carolina in 1979 and her
M.D. degree from MUSC in 1989. She is board certified in addiction psychiatry,
child and adolescent psychiatry and adult psychiatry. 

Continuing Medical Education
The following conferences are sponsored by MUSC. All conferences are to be
held in Charleston  unless otherwise noted. 
November 
4 - 7: 11th Annual International Soc. of  Exposure Analysis Conference 
Embassy Suites Convention Center 

9 - 11: Neonatal Pharmacology Conference 2001 
Embassy Suites Convention Center 

November 30 - December 2 
 4th Annual Frontiers in Pediatrics 
 Westin Francis Marion Hotel 

December 
7 - 9: Achieving Excellence in GME 
Mills House Hotel 

January 2002 
11 - 12: 8th Annual Thomas A. Pitts Memorial Lectureship -- HIV/AIDS as an Epidemic 
Gazes Auditorium 

18 - 19: Contemporary Approaches to Palliative Medicine 
 Mills House Hotel 

February 23: Liver Disease and Transplantation Symposium 
Lightsey Conference Center 

March 
8 - 9: Pediatric Neurosurgery Update for Primary Care 
Mills House Hotel 

14 - 16: 2nd Annual Office Practice of Primary Care 
Mills House Hotel 

14  - 17: AAMC SGEA Annual Meeting 
Westin Francis Marion Hotel 

25 - 27: OB/GYN Spring Symposium 
Charleston Place Hotel 
 

Teaching Tips

Role modeling of professionalism is an essential component of training future
physicians. Neal Whitman, PhD, in his book "Preceptors as Teachers:  A Guide to
Clinical Teaching," suggests the following broad categories of professional behaviors
worth transmitting to students: 
    • Be Capable – Instruct the attitude of competency and excellence by being organized in handling both clinical care and clinical teaching duties. 
    • Be Sensitive – The best way to instruct the attitude of sensitivity toward patients is to be sensitive to both patients and students.  Being empathic to the anxieties and fears of students and residents and gentle in recognizing their inadequacies will also role model a proper patient care approach. 
    • Be Enthusiastic – By being accessible to learners, interested in their problems and needs, energetic in your approach to them, you will be promoting productive learning and good patient care.
    • Be Yourself – The most important aspect of instructing attitudes asks no more than for you to willingly demonstrate and defend your approach to patient care, to be explicit and honest about how you deal with uncertainties, difficulties and ambiguities of medical practice, and to be willing to say, as we all must at times, "I don’t know!" 
    • Be aware of your potential to affect medical students both positively and negatively and use this self-awareness to treat your learners as you would have them treat their patients. 
Don't miss this
American Association of Medical Colleges 112th Annual Meeting 
"Facing the Future"  Nov 2 - 7, 2001.  Washington, DC.  For more
 information, go to www.aamc.org 

AAMC Southern Group on Educational Affairs Meeting 
 March 14 - 17, 2002 
 Charleston, SC 
 Meeting proposals due December 1, 2001.  For details go to:  http://www.musc.edu/sgea2002 

The Medical Educator is produced by the Office of Public Relations
 

 


 
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